There is no correct answer. I have been working with a “business-minded” producer for some time. However, I was recently put in front of an “artistic-minded” producer to pitch a project I’m involved with. Even though I could show a credible ROI (return on investment), he was not interested because the characters were not giving him what he wanted. This latter producer has an impressive list of directors to his name and it seems that I won’t be added to that any time soon. I simply didn’t have the creative project to pitch him.
The moral of the story: being “business-minded” will make your road easier but the successful “artist-minded” producer will always hold an edge. Just develop your eye and develop your business acumen and then see where you fit in. There is no wrong way to go. Do what feels right.
~ü