March 9th, 2012

Will Digital Liberate Us From 35mm Tyranny?

The rhetoric of revolution is almost always an exaggeration of what is actually happening on the ground.  For those of us who make narrative movies, the reality is that independent cinema is still a costly and risky endeavor.  The bankruptcy of Kodak really has little to do with the day-to-day problems of a filmmaker.  Firelotusfilm gives us a little perspective on filmmaking’s so-called “digital-revolution.” 

If one were to believe the articles online, the advent of digital film-making will lead to a liberation of the movie industry from the tyranny of the high cost and exclusive nature of 35mm film-making, and allow cinema to finally become the province of the proletariat.

Many of us are familiar with Francis Ford Coppola’s statement that as technology advances, the next great film may well be by some kid with a home camera.  That statement was made in the 1990s, and with the digital advances, we should see such a movie.

We should see it, but it doesn’t exist.  Why?

Digital technology has certainly been a boon for genre movies, the B-Movies which date back to the Studio days.  Bloody crime dramas, horror films, sci-fi, et al, are all films that found distribution easily when they were shot on film, and still find distribution today. Many were shot on 35mm film, many others on 16mm to save money, but throw in a generic formula, and an Eric Estrada or Bruce Campbell or Lance Hendrickson (oh, and don’t forget a busty chic or two), and you had yourself a sale.

For these movies, digital is indeed a boon.  The advances in post combined with digital technology probably means most of these movies can be done every better than in the film days, as money can be more wisely spent.  Their intended market is the home market, whether it be digital, online, or some other delivery, and not intended for the big screen.  This is all perfect for digital.

What about cinema, though?  What about movies made for the big screen, even if they are independent?  Are those independent films easier to make?  More importantly, once made, are those movies getting wide, theatrical distribution?

Again, this is why I speak of cinema culture, the experience of sitting in a darkened theater watching a well-made film on a big screen.  Alas, I know we are more than ever looking at digital projection, and Roger Ebert has some good articles on the flaws in both digital and film projection in theater, notably the classic The Dying of the Light.

Good independent filmmaking still requires certain things; a good script, talented actors, good production value (from cinematography to art direction) and a director with a vision.  Only the latter can be discounted, assuming the director is also the producer and willing to take his money on the back-end.  All of the others cost at least some money, as much if not more than they did in the past.  Locations are rarely free, and, last I looked, gas stations, toll booths and other facts of movie life don’t give indie discounts.

The fact is, films were made on budgets similar to those now being done digitally in the 35mm era.  Let me take one real-life example.

Few would deny that The Artist is one of the best films this year, maybe one of the best films of the new century.  We can debate the latter some other time; it’s a well-made movie that was well-received.

There is no way the look of that film, which had significant financing, could have been done digitally, not today, not as the technology currently exists.

Here is where I can draw from personal experience.  Man of the Century was released in 1999.  The Artist was shot on color stock and printed to black-and-white to achieve that look; Man of the Century used a similar technique, and for a similar reason, to evoke a different era.  Man of the Century is a comedy with music about a contemporary reporter who lives as though it is the 1920s; as such, his world is represented in black-and-white.  The film, co-written by director Adam Abraham and lead actor Gibson Frazier, featuared 1920s music and a cast of talented New York-based actors like Cara Buono, Rent’s Anthony Rapp, veterans Anne Jackson and David Marguiles and the music of pianist Bobby Short (who played himself) among others.

The film was shot for less than last year’s indie hit Martha Marcie May Marlene, which boasted coming in at $625K or so.  I can’t give the exact figure for proprietary reasons, but as line producer of the film, I can tell you it was impressive.  The film was completely financed by friends and family.

The film, by a first-time feature director right out of film school, won the Audience Award at Slamdance, among others, and was distributed by Fine Line.  I highly recommend it if you want a film that is good, light fun, and very clever.  I re-watched it recently, and it still makes me laugh.

If this liberation digital was supposed to bring us were true, every major festival from Sundance to Cannes would be filled with movies made for, $20-30K, since that would be the type of number you would have to approach before you can talk about a cinema distribution accessible to everyone.

Oh, people are making movies on a shoe-string, and, indeed, that was happening even when movies were shot on film.  It is even possible that many more movies are being made with the ease of point-and-shoot digital technology. 

However, until these films Occupy Theaters, I will continue to suggest that the revolution has not come, and that proletariat kid with his digital camera, while he or she might enjoy seeing their efforts on YouTube, is still far from the theater gates.

firelotusfilm

Reblogged from Don't Call It Film
March 8th, 2012

Short Film Distribution: In It For the Money - 

I received our royalty report from Shorts International today.  Before I get to the nitty-gritty, I’d like to offer up some context.  The film above, Refuge, was signed to a distribution agreement with Shorts International about a year ago.  We negotiated back and forth for about a month and ended up in a pretty good place.  The only sticking point involved some online exclusivity which bars us from showing the film in full, online, for free.  We almost walked away, not because we thought their policy was irrational, but because we felt we could get more eyes on the film if we gave it away.  But that’s a different post for a different time.  We ended up signing the deal and I’m happy we did.  

In return for ceding our right to stream Refuge for the next four years, we gained valuable distribution experience, a new partner and about 30 different runs on the Shorts HD channel (which can be found on AT&T and DirecTV).  We were also paid a grand total of $72.00 for the last 6 months of royalties.  In light of two years of hard work and the $35,000 spent making the film, it isn’t much, but that’s the nature of the beast.  The route we take on future films like The Assassination of Chicago’s Mayor will likely be different - but Shorts International remains a valuable part of the ecosystem.

January 7th, 2012

Why The Movie Industry Can’t Innovate and the Result is SOPA

This year the movie industry made $30 billion (1/3 in the U.S.) from box-office revenue.

But the total movie industry revenue was $87 billion. Where did the other $57 billion come from?

From sources that the studios at one time claimed would put them out of business: Pay-per view TV, cable and satellite channels, video rentals, DVD sales, online subscriptions and digital downloads.

The Movie Industry and Technology Progress

The music and movie business has been consistently wrong in its claims that new platforms and channels would be the end of its businesses. In each case, the new technology produced a new market far larger than the impact it had on the existing market.

  • 1920’s – the record business complained about radio. The argument was because radio is free, you can’t compete with free. No one was ever going to buy music again.
  • 1940’s – movie studios had to divest their distribution channel – they owned over 50% of the movie theaters in the U.S. “It’s all over,” complained the studios. In fact, the number of screens went from 17,000 in 1948 to 38,000 today.
  • 1950’s – broadcast television was free; the threat was cable television. Studios argued that their free TV content couldn’t compete with paid.
  • 1970’s – Video Cassette Recorders (VCR’s) were going to be the end of the movie business. The movie businesses and its lobbying arm MPAA fought it with “end of the world” hyperbola. The reality? After the VCR was introduced, studio revenues took off like a rocket.  With a new channel of distribution, home movie rentals surpassed movie theater tickets.
  • 1998 – the MPAA got congress to pass the Digital Millennium Copyright Act (DMCA), making it illegal for you to make a digital copy of a DVD that you actually purchased.
  • 2000 – Digital Video Recorders (DVR) like TiVo allowing consumer to skip commercials was going to be the end of the TV business. DVR’s reignite interest in TV.
  • 2006 - broadcasters sued Cablevision (and lost) to prevent the launch of a cloud-based DVR to its customers.

Today it’s the Internet that’s going to put the studios out of business. Sound familiar?

Why was the movie industry consistently wrong? And why do they continue to fight new technology?

~ Steve Blank - Read the rest here.

January 3rd, 2012

The Solution: Diversity & Creativity

The Wrap recently asked six film industry professionals What Ails Hollywood? Their answer echoes the Robert Ebert article reprinted here last week: Diversity and Creativity.

Edward Jay Epstein, author of The Hollywood Economist

It’s the kind of small movie where people have to find out about it by going into the store and speaking to a clerk. It might not get into a Redbox or a Walmart. Their disappearance is a major challenge for smaller and more diverse productions.

Gavin O’Connor, director of Warrior

I’m doing a little movie that I’m going to shoot for a hundred thousand. At the same time, I’m writing big studio scripts and I’m doing a play.  

It’s about being entrepreneurial and creating content that I care about and that I think people will respond to. You can’t wait around for studios to send you scripts anymore. You have to write movies outside the studio system, take them around and maybe you have someone attached to it before you find the right home.

December 30th, 2011
Reblogged from kateoplis
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@dschmudde

Techniques for directing film. More than the script, bigger than the screen - the tangible and mystical characteristics of truly great filmmaking.